Since she was a little girl, Alex's love for the beauty, skincare, and makeup has burned brightly within her. As she grew older, Alex's passion only intensify as she would spend hours watching tutorials, experimenting with different products, and studying the latest trends. The world of skincare became her sanctuary, a place where she could immerse herself in the art of self-care and self-expression. Alex's dedication and enthusiasm led her to pursue formal training and education in the beauty industry. After years of searching, she found her true calling.